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Oz liked to spend time behind a big curtain working his magic. Not ripcord. Sharing information is what we do on a daily basis. Whether working collaboratively with clients or writing our thoughts and observations for all to read, ripcord is a transparent company that simply wants to make your marketing work harder for you.
Brand or be Branded
Often times clients will ask us to help them with their “branding.” Because branding can mean many different things to different people, we usually start out by asking...

Creating Competitive Advantage
in Tough Times
At this point in my career I’ve managed to weather at least three significant economic downturns in the marketing and brand communications business. For the most part, the marketing industry responded...

What’s Your Green Story?
Over the past couple of years we’ve all seen an escalation in marketing campaigns that proudly declare a commitment to improving the environment. Like many of us, you’ve probably been impressed by...
Marketing & Sales / Sales & Marketing
It’s pretty remarkable that many professionals have difficulty in comfortably explaining the differences between Marketing and Sales. Can you?...

Creative thinking equals
creative results (part one)
In my experience over the years as Creative Director at ripcord, I have often been surprised at the way clients perceive ‘creative types’ and the creative process within the advertising business. Many of them consider the creative process to be...

Creative thinking equals
creative results (part two)
Last month we discussed the role creative thinking can play in solving business challenges. No matter what business you’re in, progress relies on...
Lab 1800

Getting where we need to go requires a process.
Ours is called Lab 1800.

Lab 1800 is an intensive, collaborative, and invigorating process that produces a strategic “blue-print” for all future branding and marketing communications efforts. Put differently, it’s an intellectual insurance policy that significantly increases the odds that your brand will successfully resonate with your audiences.

It’s proven. It’s effective.

Please contact ripcord and let us help you take
your brand to the next level.

“Using the Lab1800 process ripcord helped us define our brand image as well as our promise to our clients and prospects...their commitment to our satisfaction and the casual, real-world style of their staff truly made our experience worth the investment.”
Matt Lefler
We all have brains.
Might as well use them.
ripcord is a Denver-based branding and marketing communications firm focused on utilizing creative-think methods to help companies build and support relevant and sustainable brands. We are focused on making our clients’ business grow. And we understand marketing solutions aren’t always black and white. It’s in the gray area that matters–where insights are often found. So, we tend to think the best work comes from a thinking process that precedes pen to paper. It’s called using our gray matter, we suppose.

Our Mission
is simple: to create relationships between brands and people.
What We Do.
ripcord offers a wide range of services—both consultative and strategic, as well as tactical.

Our strategic core competencies include:
  • Brand strategy development
  • Brand identity
  • Consulting
  • Creative ideation
  • Communications planning
  • Media planning and buying

    • Our tactical core competencies include:
  • Advertising
  • Print
  • Direct mail
  • Online
  • Social / new media
  • Environment